Lexium Privacy Policy
Effective Date: September 17, 2025
1. Our Privacy Promise
- We collect only the information necessary to serve you better.
- We never sell or rent your personal information.
- You have full control over your data, including the right to opt out of marketing.
- We comply with India’s Digital Personal Data Protection Act, 2023 (DPDPA 2023) and other applicable laws.
2. Information We Collect
- Contact Details: Name, phone number, email, delivery address.
- Order Details: Products ordered, payment details (processed securely through payment partners).
- Chatbot/Support Data: Messages exchanged via our website chatbot, SMS, or email.
- Website Data: IP address, browser details, cookies, and analytics information.
👉 Note: We do not collect or store full payment card numbers, UPI PINs, or sensitive identifiers.
3. How We Use Your Data
- Process and deliver orders across India.
- Send secure updates about your order via SMS, email, or website chatbot.
- Provide customer support and respond to your requests.
- Improve our website, products, and services.
- Send offers or promotions only if you have opted in (you may opt out anytime).
- Fulfill legal, regulatory, and tax requirements.
4. Marketing, Opt-In, and Opt-Out
- We will send promotional messages only if you have explicitly given consent (e.g., tick box, SMS opt-in, or email signup).
- You can opt out anytime by clicking the unsubscribe link in emails, replying STOP to SMS, or contacting us directly.
- We do not use WhatsApp for business communication, as our WhatsApp Business account is not active.
5. What We Don’t Do
We strictly do not sell, promote, or facilitate prohibited products or services such as:
- Alcohol, tobacco, gambling, payday loans, adult services, healthcare products restricted by law, or any other items banned under Meta Commerce Policy and Indian law.
6. Who We Share Data With
- Couriers: Delivery details for shipping your order.
- Payment Providers: To securely process payments (we never store card/UPI details).
- IT & Hosting Partners: For secure website and chatbot operations.
- Legal Authorities: Only if required under Indian law or by court order.
We do not share your data with Meta/WhatsApp or any unauthorized third-party platforms.
7. Cookies and Tracking
- We use cookies and analytics tools (like Google Analytics) to improve our website and understand visitor behavior.
- You can disable cookies in your browser, though some features may not work fully.
- Where required, we seek your consent before tracking.
8. Data Retention
- We keep your personal data only as long as needed for order delivery, customer support, or legal compliance.
- Once no longer required, your data is deleted securely.
9. Your Rights
Under DPDPA 2023, you have the right to:
- Access the data we hold about you.
- Request corrections to inaccurate or outdated data.
- Request deletion of your data (unless we must retain it for legal reasons).
- Opt out of marketing at any time.
10. Security Measures
- Secure servers and encrypted storage where applicable.
- Limited access to personal data on a need-to-know basis.
- Regular system and security reviews.
11. Children’s Privacy
Our services are not directed at children under 18 years of age.
If we discover a child’s data has been shared with us, we will promptly delete it.
12. Suspension or Termination of Messaging Platforms
- Immediately switch to alternate communication channels (SMS, email, chatbot) if our account is suspended or terminated.
- Ensure your personal data remains secure and unaffected.
13. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in law or our practices.
Updates will be posted on this page with a revised “Effective Date.”
14. Contact Us
For privacy-related concerns or to exercise your rights, contact us at:
Lexium Privacy Team
📧 Email: info@lexiumworld.com
🏢 Address: 2nd floor, MCB-Z4-07654, Opposite Improvement Trust, Goniana Road, Bathinda, Punjab-151001, India
👤 Data Protection Officer (DPO): Mr. Pavas Jindal – info@lexiumworld.com